At IPEM Wealth 2026 in Cannes, Artjom Jalosa, CEO of OVE Capital, introduced a model that challenges the very foundations of private equity investing, and explained why the next generation of investors won't settle for anything less.
Key takeaways from this interview
01. Deal-by-Deal: See it, decide it, own it
OVE Capital is building Europe's largest deal-by-deal platform, connecting institutional and professional investors directly with private equity transactions without blind pool structures. Investors see each deal before committing, with full due diligence transparency.
You're not investing in a blind pool. You see the deal, you make the decision, you own the transaction, directly. - Artjom Jalosa, OVE Capital
02. Cheaper and aligned, by design
Traditional fund models charge fees on committed capital, whether deployed or not. OVE only charges on invested capital, a structural cost advantage that Artjom argues makes the model not just more transparent, but fundamentally fairer for investors.
03. Sophisticated capital is already here
Pension funds, insurance companies, and family offices are embracing the deal-by-deal format. The shift reflects a broader maturation: institutional investors who once accepted opacity are now demanding control over what goes into their portfolios.
04. One click to Private Markets within two years
Artjom's ambition is to compress the transaction timeline from months to weeks, and eventually deliver a seamless digital investment experience. The next generation of investors grew up on apps, they won't read 300-page LPA documents.